“Second Floor” filmed for Vogue.co.uk

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Inside Mademoiselle Chanel’s Apartment. A Conversation Between Sam Taylor-Johnson and Laura Bailey.
Originally filmed for Vogue.co.uk


Second Floor Exhibition, Saatchi Gallery, September 2014

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The Private Apartment of Mademoiselle Chanel

Saatchi Gallery in London, 12th – 22nd September, 2014

A photographic exhibition by Sam Taylor-Johnson of the private apartment of Mademoiselle Chanel, ‘Second Floor’, will open at Saatchi Gallery in London on Friday 12th September 2014 until Monday 22nd September.

The series of 34 photographs captures the private rooms of Mademoiselle Chanel at 31 Rue Cambon in Paris.

Starting from the hallowed mirrored staircase leading up to the apartment, these images have captured this intimate world, artfully immortalizing objects and furniture that were so treasured by Mademoiselle Chanel.

The photographs illustrate the numbers, patterns, colours and emblematic animals that are synonymous with Mademoiselle Chanel’s creative vocabulary.

From the white satin-covered bergère on which Chanel was photographed by Horst in 1937, the Coromandel lacquered screens, gilt Venetian mirrors, and walls stacked with leather bound editions including Shakespeare, Voltaire, Byron and Bronte, to the salon’s rock-crystal chandeliers, which on closer inspection reveal the blossoming of camellias, not forgetting the number 5, the double C, and the initials G for Gabrielle and W for Westminster, every detail has been brought to the fore.

Mademoiselle Chanel surrounded herself with treasured objects, like crystal balls, pairs of animals – like terracotta camels, deers, and earthenware horses – and, of course, her majestic and symbolic gilded lions that represented her star sign Leo. These valued talismans co-exist with the more austere lines of natural materials and muted colours.

Mademoiselle’s apartment provides an atmosphere, which, is both personal and mysterious and is a testament to her modern style.

To accompany the exhibition, a book entitled ‘Second Floor’ published by 7L will be available to buy from Saatchi Store at Saatchi Gallery as well as other book stores.

A limited edition box set of ten prints chosen by the artist will also be available exclusively via www.countereditions.com and will be released on Friday 12th September 2014. The set of photographs will come in a luxurious clothbound handmade box with a signed certificate, and will be available in a strictly limited edition of 50.



Limited Edition Box Set, Second Floor

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The Private Apartment of Mademoiselle Chanel.


Limited Edition Box Set. Second Floor. The Private Apartment of Mademoiselle Chanel - 1