Maison Martin Margiela, H&M campaign, 2012

“I wanted to create an atmosphere that was both quiet and still. That each person was in their own emotional and physical thought space. A world away from the heady atmosphere of the usual urban noise” was how Sam described her intentions for this campaign.

Maison Martin Margiela, H&M campaign, 2012
Maison Martin Margiela, H&M campaign, 2012
Maison Martin Margiela, H&M campaign, 2012
Maison Martin Margiela, H&M campaign, 2012
Maison Martin Margiela, H&M campaign, 2012
Maison Martin Margiela, H&M campaign, 2012